Hi, I'm Ashton. I'm an online fitness coach to women all over the world, and a personal trainer in Durham. I help women feel strong, confident and completely at home in the gym, eating well and actually enjoying it. No fad diets, no food guilt, and no, you won't get bulky. Promise.
Taking clientsOnline worldwide / In person in Durham
Ashton AldersonCoach & personal trainer
I'm an online coach to women around the world, and a personal trainer based at UltraFlex Durham, specialising in fat loss, muscle building and confidence building. I qualified as a PT in 2023 after six years as a Specialist Occupational Therapist in mental health, so I coach the whole picture: your physique, your mindset, and the habits that make results stick.
I've been on both sides of this. I grew up competing in national-level gymnastics and cheerleading, and I still compete now. I'm a WABBA Bikini Pro, WABBA Miss Bikini Model Universe Venice 2024 and IFBA Miss Tyneside 2024. I've stepped on stage 17 times across 11 competitions and placed top five in every single one. So I know what it takes to diet for a goal. And I know the scarier bit too: eating more, gaining weight on purpose, and trusting the process. I've felt it, and I'll walk you through it.
Read my full profile: qualifications, competition record and how I coach →
Most women I work with are already putting the effort in. They just haven't been given the right plan yet.
Start with a chatNodding at two or more? That's exactly who I work with.
Tell me about youSo you know exactly what you're getting with me. Here it is, both sides.
That's my whole formula. You'll learn why it works, get a routine that fits your life, and I'll keep you going long past the two-week wall, cheering the whole way.
Training and nutrition on your phone with weekly check-ins from me, wherever you are in the world. Built for shift patterns, commutes, time zones and real life, because I've lived that schedule myself.
More about online coachingFace-to-face sessions with me at UltraFlex Durham. Learn to lift properly, train with purpose, and actually enjoy it.
Personal training in DurhamStructured blocks with clear targets and tracked progress. Enough food to fuel your training, a plan you can stick to, and results you can see.
See client resultsFree, friendly, straight-talking guides written by me. Start with whichever question is holding you back.
The six exercises that actually build glutes, plus two ready-made sessions.
Read the guide →The myth that keeps women off the weights, answered honestly.
Read the guide →How to start lifting weights with zero experience, including your first routine.
Read the guide →How much you actually need, and how to hit it without living on chicken.
Read the guide →Twenty-five breakfasts, lunches, dinners and snacks with macros and my tips on each.
Read the guide →Why eating more can leave you leaner, and how to do it without gaining fat.
Read the guide →An honest comparison: cost, accountability and who each one suits.
Read the guide →A complete beginner plan: three sessions, every set and rep, and how to progress.
Read the guide →Why lifting matters most now, perimenopause, and how to start.
Read the guide →Why some weeks feel unstoppable and others do not, and how to train through both.
Read the guide →Honest North East prices, and how to tell if it is worth it.
Read the guide →Set it up properly, weigh food accurately, and track in four minutes a day.
Read the guide →Pre and post workout meals, when to eat them, and the reasoning behind it.
Read the guide →Three full days of high-protein meals with prep notes and one shopping list.
Read the guide →How fat loss really works, and why the diets kept failing you.
Read the guide →Walk into any gym like you belong there, because you do.
Read the guide →Why most diets end in week three, and how to start one you can still be on in March.
Read the guide →One heavy day cannot undo a good week. Here is the arithmetic, and what to do next.
Read the guide →An honest look at what training can and cannot do, from a trainer rather than a doctor.
Read the guide →Not in Durham? Doesn't matter. Plenty of my clients aren't even in the UK.
Online coaching is everything I do with my gym clients, delivered through an app to whatever gym you train in, in whatever time zone you live in. Built for women whose weeks don't behave: shifts, commutes, kids, travel.
I trained through years of night shifts and a monster commute myself, so your plan bends around your life, not the other way round.
One brilliant gym if you're local, and the same coaching through the app if you're not. Either way, I'm with you every rep.
Top-class kit and a proper training atmosphere. Sessions available early mornings, daytime and evenings to fit around work and shifts.
Train in Durham
Your gym, your time zone, my coaching. Clients across the UK, the US, Australia, Europe and the Middle East train with me through the app.
Coach me onlineFill in the form below and I'll arrange a friendly, no-pressure chat about your goals and history. No sales pitch, no cold DMs, no judgement, ever.
Training and nutrition built around your actual life. Shifts, nights out, eating out, the lot. Reviewed and adjusted as you progress.
Protein, macros, why the scale fibs some weeks. You'll finish understanding your own training and nutrition, with me in your corner the whole way.
People think a personal trainer helps you change your body. The really special ones change the way you see yourself. Ashton has done both. She helped me believe that I was capable of so much more than I ever gave myself credit for… thank you for believing in me before I believed in myself.
Still not sure? Ask me directly. No question is a silly one.
Message me on WhatsAppI specialise in coaching women. Everything I do is built around female clients' goals: fat loss, muscle building and gym confidence. I coach online anywhere in the world, and in person at UltraFlex Durham.
Face-to-face at UltraFlex Gym in Durham. Online coaching works anywhere in the world.
Yes. Plenty of my online clients are outside the UK. Your programme and nutrition live in the app, the weekly check-in is done in your own time, and message support works around your day, so time zones aren't a problem.
Not at all. Most of my clients start as complete beginners. I teach technique from scratch and no session assumes prior experience.
Yes! You get a custom training programme in a proper coaching app, nutrition targets that fit your life, a real weekly check-in from me and message support in between, anywhere in the world. Everything about online coaching is here.
It depends on how often you train and whether you're in person or online. Book a free consultation and I'll recommend the right package for your goals and budget. No pressure, no hard sell.
Training clips, client results, and proof that strong and feminine coexist.
Follow @ashtonaldersonfitnessTell me a bit about yourself and I'll get back to you within 24 hours, wherever you are in the world. No obligation, no hard sell, no judgement.
Thanks! I've got your details and I'll be in touch within 24 hours to arrange your free consultation.