Strong
And
feminine

Female personal trainer in Durham and Newcastle. Lift heavy, eat properly, and stop shrinking yourself to fit someone else's idea of what a woman should look like. No fad diets. No food guilt. No, you won't get bulky.

Ashton Alderson, female personal trainer at Ultra Flex Durham Ashton Alderson
Ashton Alderson, female personal trainer, in the gym
Meet your coach

Hi, I'm Ashton

I'm a personal trainer and online coach based at Ultra Flex Durham, specialising in fat loss, muscle building and confidence building. I qualified as a PT in 2023 after six years as a Specialist Occupational Therapist in mental health, so I coach the whole picture: your physique, your mindset, and the habits that make results stick.

I've been on both sides of this. I grew up competing in national-level gymnastics and cheerleading, and I still compete now. I'm a WABBA Bikini Pro, WABBA Miss Bikini Model Universe Venice 2024 and IFBA Miss Tyneside 2024. I've stepped on stage 17 times across 11 competitions and placed top five in every single one. So I know what it takes to diet for a goal. And I know the scarier bit too: eating more, gaining weight on purpose, and trusting the process. I've felt it, and I'll walk you through it.

17Times on stage
Top 5In every competition
7First-place finishes
2Overall champion titles
  • Qualified Personal Trainer & Online Coach (2023)
  • WABBA Bikini Pro
  • 6 years as a Specialist Occupational Therapist, mental health
  • International competitor: 5 times, incl. NPC Pro Qualifier win
Sound familiar?

You're training. So where are the results?

Most women Ashton works with aren't lazy. They're doing plenty, just without the right structure. This is for you if:

You're worried lifting weights and eating more will make you "bulky"
You've been through the fad diets and none of them stuck
You're eating too little for how active you are, and progress has stalled
You start plans full of motivation and drop them within two weeks
You're training hard but not looking or feeling any different
The Ashton Fitness way

What this brand stands for

You should know what you're signing up for. Here it is, both sides.

Always

  • Strength and femininity coexist. You don't have to pick one
  • Aesthetics AND performance. It's okay to want to look good
  • Food is fuel. A positive relationship with eating, built to last
  • Confidence in what your body can do, not just how it looks
  • There's more than one right way to move your body

Never

  • Crash diets
  • Guilt around food, ever
  • Shrinking yourself to meet someone else's expectations
  • Rubbishing other styles of training
  • Extreme physiques sold as "normal" goals
What Ashton offers

Education. Structure. Accountability.

That's the whole formula. You learn why it works, you get a routine that fits your life, and Ashton keeps you consistent past the two-week wall.

Most popular

1:1 Personal Training

Face-to-face sessions at Ultra Flex Durham or Hii Club Gosforth. Learn to lift properly, train with purpose, and actually enjoy it.

Flexible

Online Coaching

Training and nutrition on your phone with weekly check-ins. Built for shift patterns, commutes and real life. Ashton's lived that schedule herself.

Results-led

Transformation Plans

Structured blocks with clear targets and tracked progress. Enough food to fuel your training, a plan you can stick to, and results you can see.

Real women, real results

Transformations

No filters, no extreme lifestyles, no borrowed photos. This is what consistency and proper fuelling look like. And no, none of them got bulky.

BeforeLisa before
AfterLisa after
Lisa
BeforeLisa before
AfterLisa after
Lisa
BeforeLucy before
AfterLucy after
Lucy
BeforeLorraine before
AfterLorraine after
Lorraine
BeforeLorraine before, back view
AfterLorraine after, back view
Lorraine
BeforeAllison before
AfterAllison on stage
Allison
BeforeAllison before
AfterAllison after
Allison
BeforeBridie before
AfterBridie after
Bridie
Where Ashton trains

Personal training in Durham & Newcastle

Two cities, two brilliant gyms. Pick the side of the A1 that suits you. Either way, Ashton is with you every rep.

Ultra Flex Gym training floor in Durham
Durham
Ultra Flex Gym

Top-class kit and a proper training atmosphere. Sessions available early mornings, daytime and evenings to fit around work and shifts.

Train in Durham
Inside Hii Club gym in Gosforth, Newcastle
Newcastle
Hii Club, Gosforth

A premium, welcoming training environment in Gosforth. Ideal if you're based north of the Tyne or working in the city.

Train in Newcastle
Getting started

How it works

01

Book a free consult

Fill in the form below. A friendly, no-pressure chat about your goals and history. No sales pitch, no cold DMs, no judgement.

02

Get your plan

Training and nutrition built around your actual life. Shifts, nights out, eating out, the lot. Reviewed and adjusted as you progress.

03

Learn as you go

Protein, macros, why the scale lies some weeks. You'll finish understanding your own training and nutrition, not dependent on a coach forever.

"I spent years eating as little as possible and getting nowhere. Ashton had me eating more, lifting heavy, and looking leaner within months. Still can't quite believe it."

Questions

Before you ask

Do you only coach women?

I specialise in coaching women. Training and nutrition are built around female clients' goals: fat loss, muscle building and gym confidence. Sessions run at Ultra Flex Durham and Hii Club Gosforth.

Where do sessions take place?

Face-to-face at Ultra Flex Gym in Durham or Hii Club in Gosforth, Newcastle. Online coaching works anywhere in the UK.

I've never lifted weights before. Is that a problem?

Not at all. Most of my clients start as complete beginners. I teach technique from scratch and no session assumes prior experience.

How much does it cost?

It depends on how often you train and whether you're in person or online. Book a free consultation and I'll recommend the right package for your goals and budget. No pressure, no hard sell.

Follow along

On Instagram

Training clips, client results, and proof that strong and feminine coexist.

Follow @ashtonaldersonfitness
Get started

Book your free consult

Tell Ashton a bit about yourself and she'll get back to you within 24 hours. No obligation, no hard sell, no judgement. Prefer to just message?

Please enter your name
Please enter your phone number
Please enter a valid email
Please choose a location

Your details are only used to respond to your enquiry. No spam, no cold DMs, ever.

Enquiry sent

Thanks. Ashton has your details and will be in touch within 24 hours to arrange your free consultation.